Project

The visual identity for Elite Engraving & Embroidery, an Ottawa Valley-based shop specializing in custom apparel, embroidery, engraving, graphic design, personalized giftware, and signage.
This new identity draws inspiration from over thirty years of experience & craftsmanship with engraving and embroidery, as well as the heritage of it's hometown community. The primary title is made prominent with a stylized cursive wordmark that can be paired above or beside the secondary title, stand out on it's own, or even be reduced to a single flourished E icon, reflective of the company name's alliterative language.